In Repsonse to Sam Chipkin's Post

Do you think that Ferrari has alternative reasons for going green? Does Ferrari's new outlook change your perspective of them as a company?

I believe they might be loosing ground from the other top of the line car manufactures, because most of them are now producing a so cold "green" line. So if they aren't able to make a "green car" they might as well produce their cars in one the the most earth friendly car manufacturing plant. I know most people are familiar with the damage vehicles do to our environment, but many people are unaware of the waste of energy these huge mega plants are. To be able to have a trigeneration plant for electricity, hot, and cold water, will save Ferrari in the long run millions of dollars. Using the photovoltaic as power will limit also the use of electricity. Overall I don't think this changes my perspective of Ferrari, but I do believe it is a good thing for our environment, I could ultimately help them in sales. Seeing a green Ferrari would be a different feeling for sure.

Cognitive Dissonance

When reading chapter 8, I came across the word "Cognitive Dissonance". By definition it is simply defined as a buyer's doubts shortly after a purchase about whether the decision was the right one. I never knew their was a term for this kind of feeling but I can say I have been a victim of having cognitive dissonance after a purchase. Just over Christmas break I received a $50 visa gift card. A few nights after I got it, I went the only open restaurant we could find and ended up spending $28. On the way home I was definitely second guessing, because I had just spend more the half of the card just because I needed to satisfy my hunger. Now knowing about cognitive dissonance, I started to wonder if companies know if their products or service are susceptible to cognitive dissonance. I believe the higher the price, the more chance of really feeling cognitive dissonance. Have you ever experienced this, and can you think of any companies that might be susceptible to this?

In Response to Kevin MacArthur's Post

Do you think it would be a good idea to check out a companies track record and history before going into business with them?


I agree with Kevin, as no matter what the situation is you should always look into a companies history to see what they are all about. I think this is an excellent idea when applying for a job. If you go into the interview knowing some history of the company and what they are all about, I think it makes a good impression and shows the interviewer that you really want the job. It always the safe bet, to look at the companies track record, because for all you know they could have been problems in the past that they don't share. Overall just make sure you know general information about the company and make sure that their track record is relatively clean.

Dr. Johnson's Scenario Questions

I believe John should sell the names. It would not only benefit the purchaser but as well as him and his entire company. After reading the AMA Statement of Ethics, I was able to find two sections of it, that deals with John's issue. The first is under the Fairness section which reads " Avoid knowing participation in conflicts of interest.
Seek to protect the private information of customers, employees and partners." John is doing exactly the opposite of that, because now he is giving up that private information that his customers gave him, so that he can make some money to save his company. Also under the Respect category it reads " Treat everyone, including our competitors, as we would wish to be treated." This is in mostly every companies statement of ethics, and John isn't following this rule either. I'm sure he wouldn't want his name released to a car dealership just because he filled out a simple survey. Now these people that thought their information was kept private will start to receive phone calls asking about their interest in a new car. So after reading all this, if I was in John's shoes and had no other real options to save the company then I would be forced to sell the names.

Response to Doug Kendalls Post

Multiple companies offer deals for buying in bundle or signing up for contracts with them, can you provide examples of any? Do you think phone companies are taking advantage of their customers? What marketing techniques do you think cell phone companies used to make texts become so popular, and what techniques could they use to possibly make even more money from this service?


The one deals that I see from both Verizon and AT&T, is buy a phone get another free. Seems like a good deal when first looked at because obviously your getting two phones for the price of one. But the catch is that both phones have to sign a something like a 2 year contract, which is tough because something could happen where you want to switch but cant. If you try to end the contract early, you will find out that their is an "early termination" fee which can range from anywhere from 50-100 dollars. I do believe that cell phone companies can take advantage of you, especially if you are new to the cell phone world. I currently have the same plan as Doug with unlimited texting, and I am glad Verizon offered this to their customers. I probably could send and receive 50 texts on a daily basis.

Sherwin Williams Target Market

After reading chapter 7 about target markets, I tried to look at our company SW to see what their target market would be. I believe their main target markets is obviously contractors, but as well middle aged individuals because their product is expensive. I feel our age would be more likely to get paint and either Home D or Walmart. I think its because we have always grown up with these big box stores and having everything we need. As to someone a bit older, who grew up when it was just small local hardware stores, where when you walk in you feel welcomed and everyone knows everyone. Although I can say I have gotten paint from Sherwin Williams for my house, but it was because I was with my dad, who always gets his paints from Sherwin Williams, even though there is a Home Depot much closer to our house. I know SW wants to target the younger market because we saw that in class, with them unveiling two facebook groups to attract the younger crowd. Do you think that this is a good business move for SW? How do you suppose that they go about trying to attract to a younger target market?

In Response to Jason Rury's Post

Will scanning bar codes and taking pictures out of magazines be a new fad/trend practiced by consumers?


I believe that it will become somewhat of a hit with people that have the technology and money to do it. I don't see if becoming a huge trend because there are so many people around the globe with regular cell phones, and not smart phones. If they come up with a different way so that all phones can do it, or start to make cheaper smart phones and not charge an extra $30 a month, then I could see it getting big. But with our rapid advancement in technology, we really never know whats next. If you were or currently are a smart phone owner, could you see yourself actually taking part of this new tech fad and get your coupons and advertisements through your phone?