Response to Meghan Hardy's Post

If you are graduating this year, have you had a hard time landing a job?


Yes I am graduating with a degree in Architecture. Right now the industry is hurting and it is very tough to find a position anywhere. Most companies that are hiring are looking for senior designers who have 5-10 years of experience. Last summer I tried to obtain an internship to get my foot in the door somewhere and most companies said they usually do internships couldn't afford to do them this summer. I'm hoping that the economy starts to climb back and I can find a job with my degree.

Copying the Competitor

I recently encountered two powerhouses in the fast food industry copying each other on every move they make. You can see this going on constantly with competitors but the one I found the other day at Burger King is truly the exact same thing as McDonald's. It happened with the BK double cheese burger went up in price from 1.00 to 1.29. To substitute it they came up with what they are calling the BK Double. This is 1.00 but the difference is that their is only one piece of cheese and not two like on the original double cheeseburger. This is exactly what McDonald's did just a couple months ago. They no longer sell their original double cheese burger for 1.00 but have a McDouble for a dollar with one piece of cheese. I believe burger king is going to start to see everyone will start to shy away from the 1.29 cheeseburger. They had a great niche in the market because their competitors double cheeseburger was more expensive. Do you think this was the right move for BK or should they have kept offering their double cheeseburger for 1.00? Can you think of any other examples where a store/business copies their competitor?