In Response to Liz's Post

Do you think that by Nike continuing to sponsor Tiger Woods they are making a statement that they approve of what he did?


I don't believe just because Nike is continuing its sponsorship with Tiger that they approve his actions. I believe that they are in it for the business aspect and are willing to give Tiger a second chance, to return to the role model he once was. It will take a lot of time for some people to get over what he did, but in reality its none of anyone's business besides Tiger and his wife Elin. Nike knows what he is capable of when he returns, and they don't want to look him. They are paying him 18 million a year to endorse their products, and it is by far worth every penny. Even though he isn't even playing golf right now, Nike is still making money off his clothing, although sales could currently be down. What do you think Tiger should do in the upcoming months? During his live apology Friday morning, he never gave a straight answer to when he would return to golf. Do you believe it is in Tiger's best interest to come back to golf asap? Perhaps for the Masters?

E-Marketing: Pricing Online

When reviewing several web sites for our HW, I came across several product catalogs that were available to view right there on their site. But when I came to the Sherwin Williams product browser all it had was the products name. It didn't really give a good description of the item, nor did it have a price. I was surprised, but then got to thinking that maybe they did this as a way to get customers to come into the store. Because most likely if you can't find it online, you will be able to take the trip to the store to find out, which Sherwin Williams believes will increase sales. I tend to think that if they added pricing and even an option to order on their site, then go to the store to pick it up, would also be a valuable option. What do you think of ordering products over the internet? Do you expect to see prices online when looking through a product catalog?