In Response to Elizabeth VanWyck's Post

Do you think if you do not promote yourself well that an employer would hire you based on qualifications alone?


I believe that you have to look the part for the job you are applying for. I believe you should dress appropriately, to show the person who is interviewing that you are serious and really interested in working there. You have to impress them, so that you can stick out when they are reviewing all the candidates. But in turn I believe some jobs are so specialized that in some cases as long as you have the qualifications,you most likely have a job no matter how bad you promoted yourself. Whats the best way to promote yourself, so that you will stand out to employers?

The 4 P's of Marketing

People can apply marketing principles to getting a job. If the person looking for a job is the “product,” describe the other three P’s and their related elements. (This is relatively easier to respond to than the previous question; however, it might be a real practical concern for some of you -- and very soon -- as you enter the job market.)


If I was the product, trying to interview for a job then according to the marketing mix there are 3 other elements. First, Place is where I would be working, potential employers that are looking to hire, and also any other places where I would be working, but outside of the main facility. Next is Promotion, I believe that the next example of this in this situation would be my resume, or letters of recommendation. Because both of these are trying to promote me (the product) and are showing the potential employer my strengths and qualities. Then finally there is Price. This would be the cost to the company to hire me for my skills. This should include hourly or salary pay plus any benefits that the company offers. Could this be useful for us, as many of us are approaching the job market?