I recently encountered two powerhouses in the fast food industry copying each other on every move they make. You can see this going on constantly with competitors but the one I found the other day at Burger King is truly the exact same thing as McDonald's. It happened with the BK double cheese burger went up in price from 1.00 to 1.29. To substitute it they came up with what they are calling the BK Double. This is 1.00 but the difference is that their is only one piece of cheese and not two like on the original double cheeseburger. This is exactly what McDonald's did just a couple months ago. They no longer sell their original double cheese burger for 1.00 but have a McDouble for a dollar with one piece of cheese. I believe burger king is going to start to see everyone will start to shy away from the 1.29 cheeseburger. They had a great niche in the market because their competitors double cheeseburger was more expensive. Do you think this was the right move for BK or should they have kept offering their double cheeseburger for 1.00? Can you think of any other examples where a store/business copies their competitor?
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