Sherwin Williams Target Market

After reading chapter 7 about target markets, I tried to look at our company SW to see what their target market would be. I believe their main target markets is obviously contractors, but as well middle aged individuals because their product is expensive. I feel our age would be more likely to get paint and either Home D or Walmart. I think its because we have always grown up with these big box stores and having everything we need. As to someone a bit older, who grew up when it was just small local hardware stores, where when you walk in you feel welcomed and everyone knows everyone. Although I can say I have gotten paint from Sherwin Williams for my house, but it was because I was with my dad, who always gets his paints from Sherwin Williams, even though there is a Home Depot much closer to our house. I know SW wants to target the younger market because we saw that in class, with them unveiling two facebook groups to attract the younger crowd. Do you think that this is a good business move for SW? How do you suppose that they go about trying to attract to a younger target market?