In Repsonse to Sam Chipkin's Post

Do you think that Ferrari has alternative reasons for going green? Does Ferrari's new outlook change your perspective of them as a company?

I believe they might be loosing ground from the other top of the line car manufactures, because most of them are now producing a so cold "green" line. So if they aren't able to make a "green car" they might as well produce their cars in one the the most earth friendly car manufacturing plant. I know most people are familiar with the damage vehicles do to our environment, but many people are unaware of the waste of energy these huge mega plants are. To be able to have a trigeneration plant for electricity, hot, and cold water, will save Ferrari in the long run millions of dollars. Using the photovoltaic as power will limit also the use of electricity. Overall I don't think this changes my perspective of Ferrari, but I do believe it is a good thing for our environment, I could ultimately help them in sales. Seeing a green Ferrari would be a different feeling for sure.