Response to Doug Kendalls Post

Multiple companies offer deals for buying in bundle or signing up for contracts with them, can you provide examples of any? Do you think phone companies are taking advantage of their customers? What marketing techniques do you think cell phone companies used to make texts become so popular, and what techniques could they use to possibly make even more money from this service?


The one deals that I see from both Verizon and AT&T, is buy a phone get another free. Seems like a good deal when first looked at because obviously your getting two phones for the price of one. But the catch is that both phones have to sign a something like a 2 year contract, which is tough because something could happen where you want to switch but cant. If you try to end the contract early, you will find out that their is an "early termination" fee which can range from anywhere from 50-100 dollars. I do believe that cell phone companies can take advantage of you, especially if you are new to the cell phone world. I currently have the same plan as Doug with unlimited texting, and I am glad Verizon offered this to their customers. I probably could send and receive 50 texts on a daily basis.

Sherwin Williams Target Market

After reading chapter 7 about target markets, I tried to look at our company SW to see what their target market would be. I believe their main target markets is obviously contractors, but as well middle aged individuals because their product is expensive. I feel our age would be more likely to get paint and either Home D or Walmart. I think its because we have always grown up with these big box stores and having everything we need. As to someone a bit older, who grew up when it was just small local hardware stores, where when you walk in you feel welcomed and everyone knows everyone. Although I can say I have gotten paint from Sherwin Williams for my house, but it was because I was with my dad, who always gets his paints from Sherwin Williams, even though there is a Home Depot much closer to our house. I know SW wants to target the younger market because we saw that in class, with them unveiling two facebook groups to attract the younger crowd. Do you think that this is a good business move for SW? How do you suppose that they go about trying to attract to a younger target market?