Best Superbowl Commercial

This past Sunday was a big day for some companies that could afford it. Superbowl commercial ads are the most expensive television ads, but it is because it will be viewed by so many people. Year after year their are always ads that stick out, and that you will remember for a long time. I believe that this is because of the great marketing team that that company has. Most of the commercials that make the cut, are only 30 to 60 seconds long, but if put together well, millions of people will remember your product. This past year had a good turn out, although the country is still in a recession. The Superbowl this year brought in an average of 106.5 million viewers. This is the quickest and most expensive way to get your product out there. I thought this year the two company's that stood out were Doritos and Bud Light. Although it might be because they had more than just one commercial, but the ads themselves were quite funny and were attention grabbers. If you were the CEO of a company that had the money to get an ad spot for the Superbowl, would you do it? And also, what was your favorite commercial this year.

Is Environmentalism a Threat or Opportunity?

I believe that it is a huge opportunity for most all businesses. You can see many companies nowadays trying to be more "green" with mostly everything they do. From their actual products, their buildings, and even their company vehicles. If your company is seen as a being environment friendly, I believe their is a great opportunity because your company will get more "buzz" in the media. I had the chance to visit a company in Vermont that was the prime example of going "green" and they have gotten so much publicity, that they even do tours of their building. The company is called NRG Systems and is located in Hinesburg, VT. They are manufactures of wind turbines and their entire facility is environmentally friendly, and they get tons of publicity.It is a great site to see if you ever are in the area, but they are the prime example of a business seeing environmentalism as an opportunity. You can visit their site at .

What things do you think a company could do to seize the opportunity of environmentalism?

In Response to Elizabeth VanWyck's Post

Do you think if you do not promote yourself well that an employer would hire you based on qualifications alone?


I believe that you have to look the part for the job you are applying for. I believe you should dress appropriately, to show the person who is interviewing that you are serious and really interested in working there. You have to impress them, so that you can stick out when they are reviewing all the candidates. But in turn I believe some jobs are so specialized that in some cases as long as you have the qualifications,you most likely have a job no matter how bad you promoted yourself. Whats the best way to promote yourself, so that you will stand out to employers?

The 4 P's of Marketing

People can apply marketing principles to getting a job. If the person looking for a job is the “product,” describe the other three P’s and their related elements. (This is relatively easier to respond to than the previous question; however, it might be a real practical concern for some of you -- and very soon -- as you enter the job market.)


If I was the product, trying to interview for a job then according to the marketing mix there are 3 other elements. First, Place is where I would be working, potential employers that are looking to hire, and also any other places where I would be working, but outside of the main facility. Next is Promotion, I believe that the next example of this in this situation would be my resume, or letters of recommendation. Because both of these are trying to promote me (the product) and are showing the potential employer my strengths and qualities. Then finally there is Price. This would be the cost to the company to hire me for my skills. This should include hourly or salary pay plus any benefits that the company offers. Could this be useful for us, as many of us are approaching the job market?