Tuesday, January 26, 2010

The 4 P's of Marketing

People can apply marketing principles to getting a job. If the person looking for a job is the “product,” describe the other three P’s and their related elements. (This is relatively easier to respond to than the previous question; however, it might be a real practical concern for some of you -- and very soon -- as you enter the job market.)


If I was the product, trying to interview for a job then according to the marketing mix there are 3 other elements. First, Place is where I would be working, potential employers that are looking to hire, and also any other places where I would be working, but outside of the main facility. Next is Promotion, I believe that the next example of this in this situation would be my resume, or letters of recommendation. Because both of these are trying to promote me (the product) and are showing the potential employer my strengths and qualities. Then finally there is Price. This would be the cost to the company to hire me for my skills. This should include hourly or salary pay plus any benefits that the company offers. Could this be useful for us, as many of us are approaching the job market?

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