Is Environmentalism a Threat or Opportunity?

I believe that it is a huge opportunity for most all businesses. You can see many companies nowadays trying to be more "green" with mostly everything they do. From their actual products, their buildings, and even their company vehicles. If your company is seen as a being environment friendly, I believe their is a great opportunity because your company will get more "buzz" in the media. I had the chance to visit a company in Vermont that was the prime example of going "green" and they have gotten so much publicity, that they even do tours of their building. The company is called NRG Systems and is located in Hinesburg, VT. They are manufactures of wind turbines and their entire facility is environmentally friendly, and they get tons of publicity.It is a great site to see if you ever are in the area, but they are the prime example of a business seeing environmentalism as an opportunity. You can visit their site at .

What things do you think a company could do to seize the opportunity of environmentalism?